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Mintel finds nearly half of holiday shoppers will begin buying during pre-season events this year.
October 10, 2023
By: Lianna Albrizio
Associate Editor
Pre-season sales events are ripe for the picking this holiday season when it comes to gift-giving. According to new Mintel research, nearly half (44%) of US consumers who plan on shopping during the 2023 winter holiday season say they plan to do so during a pre-season sales event like the upcoming Amazon Prime Day. Holiday shopping staples, Black Friday and Cyber Monday, remain popular. Over a quarter of holiday shoppers agree that it is even more critical to shop on these d...
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